Kicking off the YPN evening, we had Tino Fritsch from thyssenkrupp who shared that “people don’t buy something but buy into something”. This highly contributes to a brand’s value.
Following that, we had Michael Knapp from Lufthansa who highlighted the importance of non-verbal communication through a brand’s symbol and colour.
Both engaging and enlightening, this event was definitely a #LevelUp from the usual.
Thank you Tino and Michael for the uplifting experience, we are ready to take off!