May 16

YPN: level up with rebranding

Kicking off the YPN evening, we had Tino Fritsch from thyssenkrupp who shared that “people don’t buy something but buy into something”. This highly contributes to a brand’s value.

Following that, we had Michael Knapp from Lufthansa who highlighted the importance of non-verbal communication through a brand’s symbol and colour.

Both engaging and enlightening, this event was definitely a #LevelUp from the usual.

Thank you Tino and Michael for the uplifting experience, we are ready to take off!

Back to list