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Past Delegations

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Past Delegations 2016

High Tech Eastern Germany – Investors’ Luncheon, 14th July 2016

In collaboration with Germany Trade & Invest (GTAI), the Singaporean-German Chamber of Industry and Commerce (SGC) hosted an investors’ luncheon for Singaporean businesses at Raffles Hotel on Thursday, July 14, 2016.

The event showcased the location’s business advantages and high-tech market potential available to Singaporean enterprises in Eastern Germany.
Following a welcome speech from H.E. Dr Michael Witter, Ambassador of The Federal Republic of Germany, GTAI’s CEO, Dr Jürgen Friedrich and his colleague, Mr Oliver Seiler (GTAI Mechanical & Electronic Technologies Director), outlined the compelling arguments for setting up activities in the new federal states.

In addition, Singaporean businesses that have already successfully invested in Germany shared testimonials with the audience. Mr Jeffrey Lam, COO of ST Aerospace as well as Mr Chong Kooi Tan, Director of Partnership, Armstrong Industrial Corporation Limited, gave highly interesting insights on how successful business collaboration between Singapore and Germany can be established and maintained.
The event concluded with a Q&A session including all speakers and many questions from the 50 selected guests who attended the luncheon.

For further information please download the brochure:

Or contact:
Mr Jens Martin
Senior Consultant – Trade Promotion
Singaporean-German Chamber of Industry and Commerce (SGC)
Email me

Saxony-Anhalt - Investors Luncheon in Singapore

The SGC organised an Investors Luncheon at Raffles Hotel on 23 February 2016, held by the Investment and Marketing Corporation of the federal state Saxony-Anhalt in Germany. Under the title “CHECK-IN FOR SUCCESS: Saxony-Anhalt – Business Location For Medical Engineering”, speakers gave insight into Saxony-Anhalt’s investment landscape.

In 2013 and 2014, the state was leading in foreign direct investment among the German Eastern states. It is a prime business location in Germany for Singaporean companies pursuing expansion in Europe, as it offers stable politics as well as government incentives and promotions. With modern infrastructure, a highly motivated and qualified workforce, moderate production costs and a stable and secure legal system, the location in the heart of Europe offers ideal conditions for business.

The Singaporean guests showed high interest in the various topics presented, taking the opportunity to exchange ideas with the guest speakers from Germany over lunch and the following networking session.

You can find further details under the following links:

Official website: http://www.invest-in-saxony-anhalt.com/CHECK-IN-FOR-SUCCESS-2016 


Press Information

Or contact:

Mr Jens Martin
Senior Consultant – Trade Promotion
Singaporean-German Chamber of Industry and Commerce (SGC)
Email me
(+65) 6433 5340

Past Delegations 2015

German Trade Mission “Food and Beverage” to Singapore

As commissioned by the German Federal Ministry of Food and Agriculture (BMEL), the SGC led a business delegation consisting of seven German Food & Beverage (F&B) companies which visited Singapore from 22nd to 27th November 2015. The aim of the BMEL’s foreign trade promotion is to support German small and middle sized companies. Based on the success of the delegation trips in the last three years, this delegation too aims to promote foreign trade between Germany and Singapore within the F&B industry.

Singapore has the highest per-capita food consumption in the whole of South East Asia and is more than 90% dependent on food imports. The city state offers market potential and stable perspectives for the German food industry and provides strategic attractiveness for market entry into the  ASEAN region. Moreover, Singaporeans are known for a high purchasing power, ethnical diversity and an openness to try various and new kinds of food.

In total, seven German companies came to Singapore in order to benefit from these positive framework conditions. The participating companies originated from the following differing backgrounds: water/soft drinks (2), wine (2), flour/ baking supplies/ beer, fine foods and fruits.

The delegation commenced with an initial briefing by the German Embassy and the SGC, conducted for the seven companies, giving an overview on the characteristics and features of the Singaporean political and business environment. Additionally, experts in the fields of logistics and import regulations as well as an experienced lawyer were present to explain and answer questions that the delegates had pertaining to these specific areas. The afternoon was spent to build up initial business contacts in Singapore.

A food tasting event took place on the following day, providing the delegates with an excellent opportunity to showcase their companies and products to the various event attendees. The third day of the delegation saw all delegates attending their individual business meetings with various potential business partners, which were coordinated and arranged according to their requested requirements. The delegation ended with a final day of business meetings, as well as a debriefing session where feedback was gathered from the delegates regarding the overall organisation and execution of the delegation.

Singapore turned out to be a highly competitive market in the food and beverage industry, with interest yet to exist in German products. “Made in Germany” remains a quality label in Singapore also in the food and beverage sector. Therefore, German products follow an increasing demand by wholesalers and distributors. This can also be underlined by the positive turnout of 42 individual business meetings that were attended by the German company representatives in the course of the delegation. Besides, the tasting event could benefit from more than 55 selected visitors, spanning across the food and beverage industry.

This Food & Beverage delegation was supported by the German Export Association for Food and Agriproducts GEFA e.V., Food – Made in Germany as well as the Singapore Business Federation (SBF).

DEinternational looks forward to organising more of such delegations and events in the future to bring together both German and Singaporean expertise in the field of F&B.
For more information about the delegates and the programme, please kindly click on the attachment (click here).

or contact:

Mr Jens Martin
Senior Consultant – Trade Promotion
+65 6433 5340

German Trade Mission “Photonics and Optical Industries” to Singapore

In cooperation with the Federal Ministry of Economic Affairs and Energy, the Singaporean-German Chamber of Industry and Commerce (SGC) lead a four-day delegation, focusing on innovative small and medium sized enterprises (SMEs) in the photonics and optical industries in Singapore.

The program of the delegation included a briefing on the political and economic background of Singapore, business meetings, and a symposium. The eight German participating companies got the chance to introduce their products and services to an audience of business professionals, as well as attend individual meetings with potential business partners in Singapore.

After an informal dinner on 6 September, the official briefing was held on Monday morning at the Agency for Science, Technology And Research (A*STAR). The German Deputy Head of Mission, Dr Steffen Koch, gave a short introduction of the Singaporean city state, followed by a presentation on Singapore’s business situation by the SGC. Thereafter, the local government agencies, namely A*STAR and the Economic Development Board (EDB), underlined the potential for collaboration and support programs by the Singaporean government. The briefing was completed by the SGC’s introduction of the market development program for SMEs and an overview of the delegation program.

The second day was dedicated to the symposium, which informed Singaporean enterprises, administrations, associations and institutions about the business activities of the German companies. The German company representatives had the opportunity to present their products and services to their Singaporean counterparts, and introduce them to potential collaboration in the future. The capabilities of the photonics and optical industries in Germany were also highlighted during the German Embassy’s informative presentation. Local guest speakers from the Nanyang Technological University (NTU) and the High-Tech Startup LightHaus Photonics Pte Ltd complemented and rounded up the event. A total of 75 guests attended the symposium, gleaning exclusive information about the industry.

The last two days comprised of individual business meetings between the German companies and interested parties from the Singaporean market. The SGC conducted these sessions, matching the companies’ requirements to relevant Singaporean companies, establishing a foundation for which future collaboration is possible. Overall, a total number of 52 appointments with potential business partners were organized, concluded by several proposals that concretized the partnership between the German and Singaporean businesses.

Delegation to Singapore and Japan headed by Minister President and President of the Bundesrat Volker Bouffier

On behalf of Hessen Trade & Invest GmbH, the Singaporean-German Chamber of Industry and Commerce (SGC), in close cooperation with the German Embassy Singapore, organised a 2.5 days programme for 50 delegates in the political, economic, science and financial sectors. Leading the delegation was the Minister President of the German Federal State of Hesse and President of the Federal Council, Volker Bouffier.

Among many of the programme highlights were meetings with Singapore’s high ranking politicians such as PM Lee Hsien Loong, Minister for Education, Heng Swee Keat, Minister for the Environment and Water Resources, Dr Vivian Balakrishnan, Minister for Trade and Industry, Lim Hng Kiang, as well as DPM and Finance Minister, Tharman Shanmugaratnam.

The economic and science delegations visited various flagship projects including the BMW-NTU Future Mobility Lab, NEWater at Marina Barrage or Siemens’ City of the Future. The Bioinformatics Institute of A*Star, the National Research Foundation (NRF) and Fraunhofer IDM@NTU were also on the extensive agenda for this eventful stopover.

The financial delegation, comprised of top management of various financial institutions in Germany, took the opportunity to meet decision makers from the Monetary Authority of Singapore (MAS), Temasek and DBS. Site visits at SGX and Deutsche Börse further enhanced the exchange between representatives of both countries.

After many fruitful meetings and discussions the programme was concluded with a lecture by PM Lee Hsien Loong as well as an evening reception in the Tower Club hosted by German bank Helaba.

German Trade Mission “Energy Efficiency in the Industry” to Singapore

On behalf of the German Federal Ministry for Economic Affairs and Energy, the Singaporean-German Chamber of Industry and Commerce (SGC) conducted a four day “Energy Efficiency in the Industry” Delegation for six German small and medium-sized enterprises (SME) in Singapore.

The programme from the 20th to 23rd April included a briefing event on the political and economic background of Singapore, a symposium and individual business meetings.

The 20th of April the participants were briefed about Singapore’s political background by Dr. Steffen Koch, the Deputy Ambassador of the Federal Republic of Germany to Singapore and Dr. Tim Philippi, Executive Director of SGC who gave an overview of Singapore’s economic structure and development.

An expert symposium took place the 21st April at the Conrad Hotel.  During this symposium the delegates presented their products and services to industry professionals and had the chance to exchange information with local experts. Stakeholders from both countries held lectures on the energy efficiency market giving access to expert knowledge.  

For the following 2 days the delegates met potential business partners from local companies or institutions and organisations. These meetings where arranged by SGC according to the individual participant’s  needs and their intention. Future collaborations were discussed and possibilities to benefit from each other.

Before the delegates left they joined the successful “Networking B2B” at the German Centre where they had comprehensive opportunities to network with other German and Singaporean business representatives

SGC led a business delegation to Germany together with Singapore Business Federation (SBF) with Singapore Prime Minister Lee Hsien Loong

From 1 February 2015 to 4 February 2015 the SGC together with Singapore Business Federation (SBF)  led a business mission to Germany in conjunction with the official visit by Prime Minister Lee Hsien Loong. 

The 25-member strong business delegation comprised business leaders and senior representatives from diverse industries including automotive, business and financial services and consultancy, digital media, education, energy, hospitality and real estate, ICT and manufacturing.

The objective of the mission, to enable participants to gain first-hand understanding of the overall market dynamics and opportunities in Germany was fully met and the participants were satisfied with the diverse program of company visits, briefings, networkings and cultural events.

Especially memorable was the site visit at EADS Dresden, where the transformation of passenger planes into freighters could be inspected first hand and the briefing by IHK Dresden on the dual education system where the delegation learned that the companies in Germany are carrying the expenses for the training of their future workers. During a casual breakfast with PM Lee in Berlin the participants had the chance to exchange on current economic and political topics with the PM directly.
During the briefings and company visits in Dresden and Berlin the group had the opportunity to gain insights into the infrastructure of long established manufacturing companies like VEM Motors or innovative start-ups like Heliatek, a manufacturer of energy generating solar films. In Berlin Adlershof, one of  Germany’s leading Science- and Technology Parks the delegates could experience the Science, Business and Media hub and learn about their incubator support system for young innovative companies.

The organized networking events offered the opportunity to mingle with more than 60 German companies and institutions so that the Singapore businesses could establish useful business and official contacts.

Past Delegations 2014

Seminar ‘Health –Made in Germany’

On 9th December DEinternational organized together with Germany Trade and Invest (GTAI) a seminar on the topic of ‘Health – Made in Germany: Hospital Efficiency
through State-of-the-art Project Planning and Innovative Medical Equipment’.

The seminar aimed to serve as a platform for the decision makers of the health industry in Singapore and its neighbouring countries to exchange know-how on efficient and cost-effective set-up of hospitals and medical institutions. German providers of state-of-the-art hospital project planning and innovative medical equipment highlighted the benefits of their services and products with case studies and hands-on information.
The 30 guests attendeding the seminar, also used the Q&A as well as the following networking lunch to ask questions and discuss industry insights. Furthermore, DEinternational organised additional meetings between local government associations and a representative from GTAI to present the “Health – Made in Germany” initiative and discuss areas of future collaboration.

German Trade Mission ‘Research and Development’ to Singapore

On behalf of the German Federal Ministry for Economic Affairs and Energy, the Singaporean-German Chamber of Industry and Commerce (SGC) conducted a four day Research & Development Business Delegation for eight German small and medium-sized enterprises (SME) in Singapore.

The programme of the delegation included a briefing event on the political and economic background of Singapore, site visits, business meetings and a symposium.

On 3rd November, the official program started with a political briefing addressed by the Ambassador of the Federal Republic of Germany to Singapore, H.E. Dr. Michael Witter and an overview of Singapore’s economic structure by the SGC. After which, local government agencies, namely the Agency for Science, Technology and Research (A*STAR) and the Singapore Economic Development Board (EDB), outlined collaboration potential with foreign companies and support programmes funded by the government. The event was concluded with a site visit of the hosting institute, TUM Asia, at their E-mobility and battery laboratory.

On the second day, a R&D symposium was hosted in Mandarin Oriental Hotel, where participating companies presented their products and services to 75 institutions, associations and potential business partners. Guest speakers from the Embassy of the Federal Republic of Germany Singapore, TUM Asia, Nanyang Technological University and Lantiq Asia Pacific presented valuable market insights and compared similarities and differences between Germany and Singapore. The theoretical day was concluded with site visits at Rhode & Schwarz Singapore and Infineon Technologies to observe R&D practices in Singapore by German companies.

During the last two days, individual business meetings, which were arranged beforehand by the SGC with local companies, were conducted. The meetings were organised for participating companies to evaluate and assess future collaboration potential with local companies.
More than 35 meetings were arranged, and proposals for future collaboration were established between the participants and their potential business partners.

University Innovations Seminar on Energy Efficiency Part 2

In October 2014, DEinternational successfully continued its series of seminars with top Singaporean universities and polytechnics on the topic of Energy Efficiency in the Industry.

Technology experts from German companies presented innovative energy efficiency solutions and their companies to students from National University of Singapore, Temasek Polytechnic, Singapore Polytechnic and Nanyang Polytechnic.

Students, researchers and teaching staff from engineering as well as architectural departments participated numerously in these four seminars. The future engineers listened to presentations such as climate change, solar power in Singapore or carbon based radiant cooling. Furthermore they took their chance to ask questions and to mingle with the speakers during the networking sessions.

It was a good opportunity for the German company representatives of to get in touch with local universities and to discuss further collaborations as well as presenting their company as a potential prospective employer to the students.

Trade Mission from Thuringia to Singapore

In November DEinternational organised together with the State Development Corporation of Thuringia and the Chamber of Industry and Commerce of Erfurt a delegation from the federal state Thuringia to Singapore.

Coming from a trip to Malaysia the participants were briefed by the Singaporean-German Chamber about Singapore’s economy and how to establish a business, visited the German Centre and got to know about its services and spoke to representatives of Draeger Medical, Commerzbank and Lorenz during a round table meeting.

As a follow up some of the delegates will try to build up business contacts in Singapore with the support of DEinternational.

Trade Mission from North Rhine-Westphalia to Singapore

The Singaporean-German Chamber of Industry and Commerce and the German-Indonesian Chamber of Industry and Commerce organised a delegation in collaboration with NRWinternational to Singapore and Indonesia.  
The delegates visited Singapore first and were briefed by the German Embassy, the Singaporean-German Chamber as well as the German Centre for Industry and Trade about business opportunities as well as market entry strategies in Singapore. During a company visit at Draeger Medical and Turck the delegates had the chance to gain some insight about German companies business experience in Singapore. After their visit to Singapore, the delegates continued to Jakarta.

Fact-finding mission ‘Innovative Transport Solutions’ to Germany

In cooperation with our partner SBS Systems for Business Solutions, DEinternational co-organised a fact-finding mission to Germany this year from 2-4 June. The main aim of the business mission was for Singaporean companies and agencies to discover innovative transport solutions in Germany, and open up opportunities for future cooperation in the field of transport. The focus topics of the delegation were transport systems planning, integrative information systems, car sharing, and many more. A group of 7 participants from government agencies and companies such as the Land Transport Authority, IE Singapore and TransitLink Pte Ltd travelled to Frankfurt to meet with over 12 German multipliers.
The 3-day programme included company site visits, presentations by German SMEs in this industry, briefings by local government officials and business networking sessions. Some of the highlights of the programme were the technical company visits at Rhein-Main-Verkehrsverbund Servicegesellschaft mbH and INIT AG, where participants got to see first-hand the implementation of integrated transport solutions.

Business Mission to Germany ‘Beyond the Job Shop: A Tour of Germany’s Hidden Champions’

DEinternational collaborated with SPRING Singapore this year in May to organise a delegation trip for a group of SMEs from the precision engineering sector to Germany, as part of the Germany-Singapore Business Forum (GSBF). The delegation took place from 5th to 7th of May, following which the group proceeded to attend the GSBF on the 8th of May. The goal of the mission was to allow local enterprises to understand more about the German Mittelstand background, and to visit these companies which have successfully transformed their business models to be more sustainable and become a market leader. DEinternational therefore arranged five company visits in Munich and some of the surrounding cities. The 11 participating Singaporean companies had the opportunity to engage with the German representatives in a productive exchange of ideas and experiences of doing business in both Singapore and Germany. 

University Innovation Seminar on Energry Efficiency Part 1

With the official support of the German Federal Ministry of Economic Affairs and Energy and as part of the Energy Efficiency Export Initiative, DEinternational successfully organised for the first time a series of Energy Efficiency Innovation Seminars in cooperation with local universities NTU, NTU and SIT from 7th till 11th of April. The last seminar will follow 22nd September at SUTD.

Past Delegations 2013

GTaI Investor Conference and Luncheon - November 2013

On the 28th of November 2013, Germany Trade & Invest (GTaI) and DEinternational invited interested Singaporean companies for an investor’s conference and luncheon at Goodwood Park Hotel. German and Singaporean industry experts, including Germany Trade & Invest and Saxony Economic Development Corporation, provided insights into current and future investment opportunities in the German market. Local entrepreneurs who have successfully invested in Germany, particularly in Eastern Germany, were also present to share their own investment success stories. Namely Mr Justin Lee from Xmi Pte Ltd and Mr Casey Owyong from Singapore Airlines shared their insight in Europe’s largest market, Germany, which offers excellent investment opportunities for Singaporean companies. Entrepreneurs were able to benefit from unique partnership opportunities with leading German manufacturers, project developers and research institutes. The event was a great success with more than 100 guests attending who also used the luncheon, the Q&A session as well as the networking buffet to interact with the regional business development agency from Saxony and with Singaporean executives whose companies have been successful in Germany. Singaporean interest in the region was also outlined by the media coverage of Channel News Asia, which included the event in their business news. DEinternational is looking forward to support every company interested in investing in the German market and works closely together with German partners such as GTaI.

Marine and Shipping Delegation - October 2013

Together with AHK Malaysia, DEinternational invited 10 German companies from the Marine and Shipping industry to participate in the five days programme the chambers organised together for them, out of which one and a half days took place in Singapore.

The purpose of the delegation was to allow participants to gain first insights to the industry in Southeast Asia and the business opportunities that lie ahead of them. As such, DEinternational organised a presentation event where experts from the Marine and Shipping industry were invited to share their experiences in doing business in this region. The event allowed the German participants to network with local business partners and obtain some valuable advice.

Following this networking session DEinternational also organized site visits with companies like Sembcorp Marine and Keppel Singmarine. These visits were essential in giving real-life demonstration of the operations in Singapore run by local companies.

Contact DEinternational

Sebastian Zeitler
(+65) 6433 5341
Email me

Julian Doelfs
(+65) 6433 5340
Email me 

Leah Wieczorek
(+65) 6433 5339
Email me